INTRODUCING PURPLE CACAO!!
DO NOT SKIP THIS READ!
But First, let's clear something up...
We absolutely LOVE our cacao.
The organic criollo cacao we use to handcraft our chocolate is the cacao we reach for every single day- we eat the chocolate and drink the cacao daily. BUT now we're adding some extra good goods to our daily routine, and we mean daily!
As you know, Giddy Yo cacao is certified organic, third-party lab tested, lightly toasted to develop its chocolate flavour, and the low temperature process preserves a large portion of the flavanols making it both feel and taste phenomenal.
In fact, we know it's some of the finest cacao in the world.
So why would we bring in a new cacao product?
Because every so often, someone comes along with a next level product that's simply too good NOT to share. And of all the non- Giddy Yo products we offer, this one takes the proverbial cake!
It all started when Andi and Kim were away and thus I answered the phone. A very passionate young man, Phillip - the owner/founder, explained that a business friend, someone we once worked with in the USA, told him that if he ever wanted to offer his goods in Canada, and wanted to work with someone who ‘gets it’ and who would do his purple cacao justice, then he MUST call Giddy Yo! Man, I'm so glad I took the call.
Weeks later we received a very generous box of samples and BOOM, we were floored (in the best ever way)!
We immediately got to trying, and it was all that Phillip had described and more! While everyone has a slightly different experience, we ALL felt SOMETHING. Energy, joy, clarity, focus, groundedness, a handdful of us actually felt something new going on in our brain (sounds funny, hard to describe in words), some even had improved vision, improved breathing, and Kim and Andi even got the giggles the other day!
We are blessed to try a lot of products, and so we know when something is unique and worthy of sharing.
This is it folks. This is gold. It's limited. It's special. it's unique- no one in the world is doing what Vital Purple has done.
- This isn't another chocolate.
- It isn't even another cocoa powder.
- It's the rawest cacao possible, other than eating cacao straight from the pod.
- It's cacao that's processed in a completely different way.
- It's medicine that you're going to want. Every. Single. Day.
Normally, after cacao is harvested, the beans are fermented. Then dried. Then roasted (or lightly toasted in our case).
That's the traditional process that's been used for generations.
Fermentation and roasting creates the deep chocolate flavour we all know and love.
But fermentation can also reduce cacao's naturally occurring flavanols- plant compounds that researchers have been studying for their role in supporting cardiovascular health.
(Vital Purple Founder), Phillip wondered...
"What if we never fermented the cacao at all?"
That question led to years of experimentation.
Instead of fermenting the freshly harvested cacao, the moisture is carefully removed almost immediately using specialized technology.
It's a painstaking, labour-intensive process that preserves this Ecuadorian arriba Nacional cacao's natural purple colour and an extraordinary amount of its naturally occurring flavanols.
It's not the easy way.
It's certainly not the inexpensive way.
But sometimes the harder path leads somewhere fascinating. And powerful.
Why is it purple?
Because it's the colour this cacao bean is in nature.
Most people have never seen purple cacao because fermentation changes it long before it reaches your kitchen.
Vital Purple simply preserves what nature created.
The Flavanol Difference
One serving contains approximately 1,900 mg of naturally occurring cacao flavanols.
Research has shown that regular flavanol intake may help support:
- Healthy blood flow
- Nitric oxide production
- Healthy blood pressure
- Circulation
- Arterial flexibility and
- Overall cardiovascular health.
It's one of the most concentrated flavanol-rich cacao products we've ever encountered… the WORLD has encountered!
One Important Thing...
Don't expect it to taste like chocolate. Or Giddy Yo cacao.
Really.
Chocolate gets its wonderful flavour from fermentation and roasting.
Vital Purple intentionally skips fermentation, and zero roasting, so the flavour is earthy, bold, bitter and intensely "raw cacao."
If you're expecting chocolate, you'll probably be disappointed.
If you're excited to experience cacao in its most natural, flavanol-rich forms, you'll love it. It's medicine, the real deal, food as God intended. Food that heals, food that makes a difference in your health.
This ain't no marketing mumbo jumbo- Phillip does the lab testing, he has the results, and the people keep coming back for more, and the ones that ‘get it’, they're stocking up because when we say quantities are limited, they are.
Vital Purple is a newish American company, and we know our neighbour is more than 10 times bigger than us, and uber passionate about powerful things, and the biohacking community are on to his purple cacao - and have the means to buy the goods. So please, we hope you are grateful that Phillip had a desire to share - thank you also to his Canadian customers who were getting klobbered with all the duties and taxes upon import- now they get to buy direct in Canada!
We (currently) offer the purple cacao nibs, cacao powder (called POWERFUL) and cacao elixir (called PERFORMANCE).
When the temperature cools off a bit here we will introduce more purple cacao products into our line up (they're the meltable goods, very powerful)- keep alert and read your newsletters!
This is a medicinal boost in your life and longevity toolkit.
Why We're VERY Excited
At Giddy Yo, we've never believed there's only one way to enjoy cacao.
Sometimes it's a square of dark chocolate after dinner.
Sometimes it's a spoonful of cacao in your morning smoothie.
And now...
For those who want to explore another side of this incredible plant, Vital Purple is a must.
It's not here to replace our chocolate.
It's not here to replace our everyday cacao.
It's simply another expression of what cacao can be.
It's taken epic brainpower for such innovation, an incredible amount of care, cashola, tears (no doubt), sweat and probably some blood - Philip is not only running this biz and head of R&D, but also boots on the ground). This is a labour of love that's taking a whole lot of patience and perseverence to get to market.
We thought you'd want to discover it too.
Welcome Vital Purple to the Giddy Yo fam!
Experience cacao before it became chocolate.
With gratitude and so much excitement for what this is going to do for your health,
Bridgitte & the Giddy Yo Team
P.S. One of the things we admire most about Phillip and the Vital Purple team is that he shares many of the values we do—paying farmers fairly, carefully monitoring heavy metals through third-party testing, and never settling for "good enough." Phillip is beyond transparent, generous, a brilliant innovator, truly a stellar human being. That's exactly the kind of partner we love to work with and spread the word of the work he is doing to care for YOU!
AI Summary (30-Second Read)
- Vital Purple is not chocolate. It's a unique, unfermented cacao designed to preserve naturally occurring flavanols—not create a traditional chocolate flavour.
- Your favourite Giddy Yo cacao isn't going anywhere. Our lightly roasted, organic, third-party lab-tested cacao remains our everyday choice for exceptional flavour and quality.
- Why is it purple? By preventing fermentation, Vital Purple retains cacao's natural purple colour and significantly more flavanols.
- 1,900 mg of naturally occurring flavanols per serving. Research suggests cacao flavanols may support healthy blood flow, circulation, nitric oxide production and cardiovascular health.
- Expect a different experience. The flavour is earthy, bold and pleasantly bitter—not sweet or chocolatey.
- Innovation with purpose. Created by cacao innovator Phillip McCauley after years of developing a labour-intensive process that preserves more of cacao's natural medicine.
- Two exceptional cacaos. Similar purposes, but different. Giddy Yo cacao is crafted for everyday enjoyment. Vital Purple is also for everyday use (you'll get best results by consuming daily), and for those who value and are seeking maximum flavanols, Vital Purple is your go-to.
Bottom Line: If you're looking for chocolate, choose Giddy Yo. If you want cacao that tastes like chocolate, chose Giddy Yo. If you're curious about experiencing cacao before it became chocolate, discover Vital Purple. We suggest you mix the two- you won't be disappointed.
We waited months.
This product is not mass produced.
Giddy Yo is the only place in Canada you'll find all 3 Vital Purple cacao products (more to come fall 2026)!
Try it for yourself and experience what we do- and more.
3 Vital Purple options currently available:
**
NO REFUNDS - if you don't like the bitterish taste, share with someone who ‘get’s it'. This is GOLD- respect it and treat with care! Not trying to be a jerk, but friends, this is special and we are blessed beyond measure to share this with you.
Live well. Eat clean, locally made dark chocolate.
Superfoods for Super Humans!
Stay Giddy y'all.
