WHY YOU NEED TO SERIOUSLY CONSIDER YOUR
MAGNESIUM INTAKE
We can't 'stress' this enough friends.
This is not a sales pitch nor marketing ploy, this is real and it can mean the difference between a life of dis-ease and a life of health and energy.
We'll also tackle
Why most Magnesium supplements DON'T WORK and what (some) companies don't want you to know
&
'Rest' assured, we found
THE BEST Magnesium on the planet, and it's CANADIAN
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BUCKLE UP FRIENDS, THERE'S A LOT TO COVER IN THIS NEWSLETTER - AND IT'S IMPORTANT- A GAME CHANGER!
Let's start this blog off with research taken from a report published in Open Heart April 5th, 2018 by James J DiNicolantonio, James H O'Keefe and William Wilson, that we feel sums up the importance of this topic:
“Because serum magnesium does not reflect intracellular magnesium, the latter making up more than 99% of total body magnesium, most cases of magnesium deficiency are undiagnosed. Furthermore, because of chronic diseases, medications, decreases in food crop magnesium contents, and the availability of refined and processed foods, the vast majority of people in modern societies are at risk for magnesium deficiency. Certain individuals will need to supplement with magnesium in order to prevent suboptimal magnesium deficiency, especially if trying to obtain an optimal magnesium status to prevent chronic disease. Subclinical magnesium deficiency increases the risk of numerous types of cardiovascular disease, costs nations around the world an incalculable amount of healthcare costs and suffering, and should be considered a public health crisis. That an easy, cost-effective strategy exists to prevent and treat subclinical magnesium deficiency should provide an urgent call to action.”
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Magnesium powers over 300 enzymatic reactions in your body,
yet MOST of us are deficient.
There's many factors contributing to our deficiencies, such as depleted soil, consumption of over-processed and 'fake' food, alcohol and other legal drugs, pharmaceuticals, pollution such as chem trails, and other modern stressors that drain our magnesium reserves faster than we can replenish them.
Why is magnesium so important for the body?
- Magnesium acts as a cofactor in over 300 essential enzymatic reactions.
- To name but a few essential bodily processes, magnesium is vital for; energy production, muscle and nerve function, blood sugar regulation, blood pressure control, DNA and protein synthesis, bone health, immunity, brain function (including ADHD), mental health, and sleep.
- It also aids in moving calcium and potassium across cell membranes. 63% of the body's magnesium resides in the bones, highlighting its importance for bone health.
- 27% of the body's magnesium resides in the muscles, hence if you're deficient why you may experience muscle tension and cramping - think 'waking up in the night' with chicken toe cramping! Ouch.
- Being deficient, your nervous system becomes hyper-excitable, triggering anxiety and poor sleep.
- Insulin sensitivity decreases (75% of Type 2 diabetics show magnesium deficiency).
What are some common signs of magnesium deficiency?
- Muscle cramps, spasms, tremors and twitches
- Anxiety, depression, fatigue, irregular heartbeat, insomnia, headaches, migraines
- PMS symptoms
- Vertigo, ringing in the ears (tinnitus)
- Kidney stones
More severe or chronic issues potentially related can include:
- Acid reflux
- Chronic pain
- Constipation
- Hearing loss
- Sensitivity to noise
- Immune dysfunction
- Seizures
- Cognitive decline
- General body pain
Interesting research findings related to magnesium deficiencies
- Magnesium deficiency may alter serotonin receptors, potentially triggering migraines, and magnesium can be as effective as some prescription medications for migraine prevention.
- Children with ADHD often have lower magnesium levels, and supplementation may significantly improve cognitive function and reduce hyperactivity.
- Magnesium can influence gene expression through epigenetic mechanisms, affecting stress response and longevity.
- Magnesium supplementation has been shown to reduce anxiety symptoms.
- Higher magnesium intake is associated with a lower risk of stroke and metabolic syndrome (a group of risk factors that increase the likelihood of developing heart disease, stroke, and type 2 diabetes).
- Magnesium threonate may support neurological function and thus improve learning abilities and memory!!! Did you read that, improved MEMORY!
FOR THE VIDEO LOVER
FOR THE PODCAST LOVER
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Stop Throwing Away Your Money on Magnesium that doesn't work!
And, here's what (some) supplement companies don't want you to know: the
form of magnesium and its bioavailability determine whether you're getting
actual benefits or simply creating expensive urine (or poo)!
Most common magnesium supplements use magnesium oxide, which has a dismal 4% absorption rate.
In addition, most magnesium supplements also contain fillers, stearates,
lubricants, magnesium oxide, and 'natural' flavourings (that aren't really so natural).
This explains why many people take magnesium yet continue experiencing
deficiency symptoms. THIS IS A BIG DEAL PEOPLE!
For magnesium to work effectively, it must be bound to the right carrier and in
a form your body can actually use.
With so much depending on proper magnesium levels - from energy and mood to heart health and
sleep quality - why compromise yourself with poorly
absorbed supplements?
Giddy Yo is now offering the world's best magnesium supplements, created
and manufactured by ITL Health, a Canadian company who has
revolutionized magnesium supplementation by focusing on what truly matters:
bioavailability, purity, and effectiveness without the use of binders, fillers,
manufacturing agents or 'natural' flavours, instead opting for fruit extracts and stevia.
Their commitment to quality over marketing hype has created products
that deliver noticeable, life-changing results.
Imagine waking up refreshed, experiencing steady energy throughout the day,
and finally addressing those persistent health concerns that your family doctor
failed to diagnose or other supplements have failed to resolve.
This is the power of a properly formulated, highly bioavailable magnesium-
such as the ones we found in ITL Health - their magnesium products are truly exceptional.
ITL Health, a Canadian family owned company, revolutionized magnesium supplementation through:
1. Ionic Activation Technology - MAG365 creates truly ionic
magnesium citrate through an effervescent reaction in warm water,
making it "pre-digested" for maximum absorption.
2. 100% Purity Guarantee - PrizMAG contains only pure magnesium
2. 100% Purity Guarantee - PrizMAG contains only pure magnesium
bisglycinate with no oxide fillers, while most competitors use cheaper blends.
3. Specialized Formulations - Products tailored to specific health goals
3. Specialized Formulations - Products tailored to specific health goals
rather than one-size-fits-all approaches.
- 3 'DID YOU KNOW' FACTS-
Vitamin D needs Magnesium to work?
Yes, Magnesium is essential for vitamin D function!
- Magnesium is required for all five enzymatic conversions in vitamin D metabolism
- Vitamin D receptors need magnesium to function properly
- Without adequate magnesium, vitamin D may also inappropriately increase calcium absorption
- For every 1000 IU of vitamin D, consider adding 100 mg of elemental magnesium and take several hours apart for optimal enzymatic support
- Vitamins D3 and K2 work synergistically with calcium and magnesium to ensure proper absorption and direct calcium to the bones, rather than to the soft tissues and arteries; a balanced calcium-to-phosphorus ratio is also important.
Magnesium plays an important role with calcium?
- Calcium stimulates muscle contraction, while magnesium helps muscles relax
- Calcium excites nerve cells, while magnesium calms them
- When balanced, they maintain proper heart rhythm, muscle function, and nerve signalling
Their relationship is like a see-saw:
- Too much calcium without enough magnesium can create imbalances
- Ideal ratio is approximately 2:1 (calcium:magnesium)
- The typical north American diet provides adequate calcium
Key interactions:
- Magnesium helps regulate calcium transport and absorption
- Magnesium activates vitamin D, which is essential for calcium absorption
- Together they support bone formation (about 63% of your magnesium is stored in bones alongside calcium)
- Calcium plays a key role in neurotransmission and memory formation, with low levels linked to increased risks of cognitive decline and neurodegenerative diseases
- Low dietary calcium triggers parathyroid hormone release, causing calcium to be pulled from bones and deposited in soft tissues.
- Osteoporosis: Magnesium deficiency can weaken bones directly and lower blood calcium levels, which is a risk factor for osteoporosis
Many people get adequate calcium but insufficient magnesium from their diets, which can disrupt this delicate balance.
Magnesium affects mental health and cognitive function?
- Magnesium is crucial for mental well-being. It can bind to and stimulate GABA receptors in the brain, regulate the hypothalamic-pituitary-adrenal (HPA) axis (reducing the release of stress hormones), and potentially mitigate inflammation (a factor in depression).
- For cognition, magnesium enhances memory by supporting nerve synapse formation and neuroplasticity, which aids both short-term and long-term memory. It also supports neurotransmitter release and electrical activity in the brain.
NOW WHAT?
What are the different forms of magnesium, and what are their specific benefits?
- Magnesium Citrate: Highly absorbable and good for overall health; can have a mild laxative effect.
- Magnesium Glycinate (or bisglycinate): High absorption, gentle on the stomach, and excellent for anxiety and sleep.
- Magnesium Malate: Recommended for chronic fatigue and fibromyalgia; may help with muscle pain.
- Magnesium Threonate: Can cross the blood-brain barrier, potentially supporting cognitive function and brain health.
- Magnesium Oxide: Less absorbable but contains a higher percentage of elemental magnesium.
- Magnesium Sulphate (Epsom Salts): Absorbed through the skin in baths.
Tips on How To Select Your Optimal Magnesium Formula that we offer:
- Best for: Energy, athletic performance, overall deficiency correction
- Absorption rate: Up to 90%
- Preparation: Mix in warm water, watch effervescence indicate ionic conversion
- Best for: Sleep enhancement, stress reduction, nervous system support
- Absorption rate: 90-95%
- Delivery: 80mg pure magnesium per capsule (maximum possible without fillers)
- Magnesium Taurate: May support cardiovascular function and maintain healthy blood pressure.
- Magnesium Bisglycinate: A gentle, highly absorbable form that promotes muscle relaxation, reduces stress, and supports restful sleep.
- Magnesium Threonate: Research suggests this form may cross the blood-brain barrier more efficiently than others, helping to support neurological function.
- High Absorption – Formulated with three bioavailable forms of magnesium for optimal uptake.
- Gentle on Digestion – Non-laxative and easy on digestion.
- Neurological Support: Research suggests that magnesium threonate may be more efficiently absorbed by brain cells compared to other forms of magnesium. Magnesium plays a key role in nerve signal transmission and ionic balance, acting as a natural calcium regulator. Maintaining proper magnesium levels supports normal neurological function, which is essential for learning, memory, and overall cognitive health.
- Energy Metabolism: Magnesium contributes to the body's energy production processes, helping to reduce tiredness and fatigue.
- Muscle Function: Adequate magnesium levels support normal muscle function, including that of the heart muscle.
- Tissue Formation: Magnesium is involved in the development and maintenance of healthy tissues.
AND DON'T FORGET THE KIDS!
MAG365 Kids in a delicious Fruit Splash flavour! This kid-approved formula combines a multi-awarding-winning MAG365 Ionic Magnesium Citrate powder with the added goodness of zinc, calcium and vitamins B6, C, D3 & K2 (trans MK-7).
MAG365 Kids is flavoured with real passion fruit, raspberries, and lemon. No artificial colours, flavours, or sugars.
MAG365 Kids is formulated to help support:
- Meeting daily magnesium requirements
- Sounder sleep
- Emotional and mental health
- Focus and concentration
- Optimal nervous system function
- Bone and teeth health
- And more!
Some Suggestions Depending on your Specific Goals
(check with your healthcare practitioner)
What are the recommended daily allowances (RDA) for magnesium?
FYI- this is for maintenance- assuming you've previously addressed the deficiency:
The RDA varies by gender and condition:
Adult men: 400-420 mg
Adult women: 310-320 mg
Pregnant women: 350-360 mg
The amount needed may increase depending on the degree of deficiency.
Sleep Optimization
Foundation: 320mg PrizMAG (4 capsules) 60-90 minutes before bedtime
Athletic Performance
Pre-workout: 200mg MAG365 30-45 minutes before training
Post-workout: 300mg MAG365 within 20 minutes of completion
Enhancement: Add 1/4 teaspoon Giddy Yo Mt. Salt to coconut water post-workout
For endurance: Additional 100mg per hour of sustained activity
Stress Resilience
Morning: 200mg MAG365 with 500mg vitamin C
Afternoon: 100mg MAG365 at first sign of energy dip
Evening: 240mg PrizMAG with small amount of glycine
Cardiovascular Support
Morning: 200mg MAG365 with 1/8 teaspoon potassium bicarbonate
Evening: 200mg MAG365 with 1/4 teaspoon taurine powder
Key factor: Consistent timing is crucial—take at same times daily
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This minimal investment in high quality magnesium delivers potential improvements in energy, sleep, stress resilience, cardiovascular health, and overall vitality—benefits that affect virtually every aspect of health.
CONCLUSION:
Remember: Restoring optimal magnesium status isn't overnight—it's a gradual cellular transformation that builds momentum over time, with significant benefits emerging after 8-12 weeks as tissues become saturated and enzymatic processes normalize.
Sources:
Thank you for taking the time to read and share. We hope you find what we offer of value!

