10 oz/ 283 g
Vital Purple is the most nutrient dense pure cacao in the world. No other cacao offers this powerful combination of flavanols (antioxidants) and anthocyanins.
"Why does that matter that it's purple?" Anthocyanins are what give VP's cacao its purple hue. Anthocyanins are an incredibly powerful antioxidant and VP has created a proprietary processes to preserve these important and powerful molecules.
RAW: The nutrition of VP's nibs exists because it is truly raw, processed below 95 F/ 35 C. VP has eliminated the fermentation and roasting process to replicate the health benefits of eating pure cacao straight from the pod during harvest. Most "raw" cacao products go through fermentation and roasting thus killing a portion of vital nutrients.
ORGANIC, BUT NOT CERTIFIED: Vital Purple intentionally sources from certified organic heirloom Arriba Nacional cacao farms that use regenerative growing practices, without the use of chemicals. VP tests for pesticides, herbicides, and GMOs. VP's Organic High Flavanol Cocoa Powder offers superior transparency- the owner lives in Ecuador and oversees everything firsthand from raw material sourcing, processing, production and packaging.
CACAO FLAVANOLS: Flavanols are vital because they are a powerful antioxidant. The purple hue in VP's cacao nibs are due to a specific type of flavanol called Anthocyanin. Specific types of pure cacao naturally have this colour at the time of harvest and VP preserves this nutrient by immediately removing moisture at the time of harvest and preventing oxidation. The colour is a visible sign of it's nutrient density.
Why does VP call it the best high flavanol cocoa powder in the world? Because most of the nutrients are retained, so you are getting the true power of pure cacao powder that you would get if you were eat freshly harvested cacao from the pod.
